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The process of globalisation, that affects all our lives, is
exerting a malign influence on football and pushing the
world's favourite sport in an unsavoury direction. What is
more, for once, Europe appears to be setting the pace.
The conflict between national
teams and a handful of apparently omnipotent clubs, commonly
known as "the club versus country debate", is set to
intensify in the near future. When it does, spectators,
non-Europeans and football itself will all lose out.
Clubs, or rather a select few European clubs, are
increasingly desperate to appeal to international audiences
in ever more distant parts of the globe to tap into new
income streams that will allow them to continue to recruit
what they regard as the "best" players. Since many such
players hail from Africa, South America, Oceania and
increasingly Asia, a high-stakes trade in humans is the end
result.
Some of the clubs in question already have genuine
worldwide appeal, either as a result of good play or, more
often, good marketing. Neither is wrong per se. Indeed, I
welcome more professional management in football everywhere.
What is questionable though is this: by creating a brand
with international appeal, the clubs inevitably abandon much
of their local social responsibility. If a London club has
only a couple of English players in its first-team squad,
with the rest coming from half a dozen different countries,
I'm sure I would not be the only one who had a problem
associating that club with its local area.
It may well be that such a club would appeal to spectators
as far afield as Asia, South America and the US. But what
about the fan whose father and grandfather were
season-ticket holders before them? Or the youngster who
always dreamt of a career with his local club? And what
about the academy that is no longer in London, but rather
Australia or Cameroon because it is supposedly cheaper to
scout and develop local talent there? What about the
national team that, as a result, is deprived of players - a
national team that, in England's case, hasn't won a major
international competition in decades?
A few clubs feel strongly that their future - and that of
a select few others - is a European Professional League,
governed by themselves, but above all governed by money.
They believe even richer deals could be struck if they offer
"elite" football where a player's nationality no longer
matters. What would matter instead would be to maximise
income in order to satisfy shareholders/owners and be able
to afford ludicrously high transfer fees. The result would
be a situation in which Europe adopted the American concept
of the National Football League or the National Basketball
Association in which money rules and social conscience is of
limited relevance.
It was always my philosophy that those who have should
give to those who have not. This absolutely should apply to
football. Unlike these elite clubs, FIFA, its six
confederations and its 205 national football associations
are all non-profit organisations. What money is left once
our costs are covered is passed on to the grass roots. We
use it to organise national and international competitions.
We support local, national and international efforts to
entertain everybody - not just the lucky few who can afford
pay-per-view.
If we limited the availability of full internationals in
that way, it would destroy the game and its base. (The
European Union's competition watchdog concurs with this.) It
is in any case misguided to believe that club competitions
can ever be of more interest to people around the world than
the matches their national teams are playing. And to try and
replace the high drama of country against country clashes
with artificial professional league championships in which
any number of players originating from any number of
different countries claim to be defending the colours of a
supposedly English (or Italian, or Spanish) club is frankly
a recipe for disaster.
Club versus country is far from a battle among equals. When
there is a choice between a competitive international
pitting, say, England and Brazil against each other and a
club match between, say, Arsenal and Valencia, the
international fixture will always attract more viewers.
For wealthy clubs to try to emasculate the international
game by seizing control of a national football association -
as I read that some fear they are trying to do in England -
is plain unacceptable. It is an attempt to undermine the
very foundation of what any such association is all about:
in the case of England, this means looking after the
interests of about 45,000 clubs (not just the biggest four
or five), so that youngsters of all backgrounds and ages can
enjoy their game. And so that a few can rise to fame and
fortune whether they hail from millionaires' row or the most
obscure housing estate.
Football must remain entertainment for all. It must not
become the plaything of a greedy few who believe that their
(fleeting) financial strength gives them the legitimacy to
call the shots, abandon the grass roots and destroy the very
foundation of the national game.
Source: FIFA
By Joseph S. Blatter (Published in the Financial Times September 29th)
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